CASE STUDY
MUSHROOM VALLEY
PROJECT DETAILS
Project Festival Visuals
Services Event Graphics, Marketing Materials, Social Media, Web Banners, Illustration, Repeat Pattern, Textiles
THE TASK
Mushroom Valley is a music festival in the beautiful Whitsundays. They needed a brand new, more professional look for their festival as they were intent on attracting a larger audience.
Mushroom Valley wanted an illustration that captured the jungle like feel of the rainforest in the area. They also needed a logo and a consistent, elegant look across all marketing materials, web banners and social media graphics. The client also requested designs for promotional t-shirts and stickers.
THE SOLUTION
Outsourced illustrations can be costly, but a stock image was out of question, as the image needed to be unique and connected to the festival.
However, this was easy to solve, as Circus Creative provides in-house illustration services. Suvi sketched the Mushroom Valley illustration, and then painted it digitally in Photoshop. To keep costs down, the same illustration was used everywhere with small modifications. It was designed specifically so it can be used multiple years, refreshed with different colourways.
Event graphics need to catch your eye immediately, and have all the information readily available. The white, minimalist logo and typography allow the illustration to speak for itself and make the important details stand out.
Mushroom Valley has succesfully been using this visual identity for two years now, with two different colourways.
